Project Name
Cheer at the Ballpark
Problem
When the pandemic hit, fans were no longer able to attend baseball games in person. A clear disconnect developed between fans and their teams, particularly during live baseball games. The excitement of crowd noises was suddenly lost, and the pulse of the game went dull.
Goal
To provide fans with a means to which they can be heard, and stay connected to live (fan-less) baseball games from the comfort and safety of their own homes.
Overview
“Cheer at the Ballpark” is a web app designed for both desktop and mobile use (cross platform). The fan is presented with a dashboard that showcases all of the games for that day. Once a specific game has been selected, the fan is then prompted to select which team they would like to root for. By “Clapping”, “Cheering”, and/or “Booing” during a game, our companion app collects fan input and channels the sounds through the stadium PA to resemble a live crowd, allowing fans - and players - to hear reactions live from the game.
Timeline
1 month, 3 weeks
Role
Product Designer, UX Researcher
Platform
Web, and mobile web app
Growth Opportunities
The development of voting within “Cheer at the Ballpark” is a next-step consideration to allow for in-stadium use. In addition, sponsorship can be incorporation on voting, a single featured game, or a package deal for all games that day.
Cheer at the Ballpark: 30-second spot Promo
Ran on all major networks before, after, and during live baseball games for the 2020 Season.
Cheer at the Ballpark: Web App and Dashboard
Cheer at the Ballpark wire-frames (originally called “Amplify”)
Cheer at the Ballpark: V1 wire-frames, stacked buttons vs. horizontal buttons for User Testing
Cheer at the Ballpark: Initial designs incorporating the “Jumbotron” idea
Cheer at the Ballpark: Final designs for Game Selection
Cheer at the Ballpark: Final designs for Team Selection
Cheer at the Ballpark: Final designs for Remote View
Cheer at the Ballpark: Final designs for Voting
Cheer at the Ballpark: Back-end Dashboard